INVITATION The IMProVe International Conference originates as the 5th Joint Conference of ADM (the Italian Associazione Nazionale Disegno di Macchine) and INGEGRAF (Asociación Española de Ingeniería Gráfica) and is aimed at becoming a significant opportunity for discussing on product innovation issues from interdisciplinary point of views, to promote new workgroup and international network in both engineering and architecture areas. IMProVe is intended to be a forum of experts in engineering and architecture design from academia and industry, committed to share the different experiences, skills and ideas and to, jointly, identify new working hypothesis for the design of innovative products.